• Mohammad Hossein Ziloochi, Ali Akbari Sari, Amirhossein Takian, and Mohammad Arab.
• Department of Health Management and Economics, School of Public Health, Tehran University of Medical Sciences, Tehran, Iran.
• Arch Iran Med. 2019 Mar 1; 22 (3): 109-115.

BackgroundThere is limited evidence about charitable contribution and donation in Iranian healthcare. The main objective of this study was to investigate the factors that influence and encourage Iranian donors to donate money for healthcare facilities.MethodsData was gathered through semi-structured face-to-face interviews with 36 donors, fund-raisers, and managers of the Iranian health system. Purposive sampling was used to select the participants. The data was analyzed using qualitative content analysis, assisted by MAXQDA 10 software.ResultsThe factors that affect Iranian donors to donate money for healthcare facilities were (a) feelings of altruism, compassion, concern, pity, sympathy, and obligation; (b) perceptions of difficulties and need in others, similarity with beneficiary, feedback from previous donations, thinking about death, and self-realization; (c) benefits consisted of monetary, social, and psychological benefits; and (d) values including moral, social, and religious values.ConclusionBetter understanding of feelings, perceptions, benefits, and values of donors could improve the fund-raising practices in the Iranian health system.© 2019 The Author(s). This is an open-access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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