• Zhongguo Zhong Yao Za Zhi · Dec 2013

    Review

    [Management of Chinese materia medica market based on information asymmetry].

    • Guang Yang, Nuo Wang, Lan-Ping Guo, Yong-Yan Wang, Lu-Qi Huang, and Jin-Xin Liu.
    • Zhongguo Zhong Yao Za Zhi. 2013 Dec 1; 38 (23): 4168-73.

    AbstractPharmaceutical market is a typical market with information asymmetry, and which can lead to "lemons" problem. In all developed countries, firms must receive regulatory approval to market a pharmaceutical product. Such administrative department including SFDA, EMA, FDA and so on. Chinese materia medica is a special part of pharmaceutical market in China. The management of Chinese materia medica is a special challenge in China.

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