Clin Med
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Clin Med
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Discounting of alcoholic products is universal in U. K. supermarkets with some chains selling own brand spirits for less than the duty payable per item. ⋯ In this article it is shown that families in Britain have nothing to fear from the introduction of a 50 p/unit minimum price of alcohol as the overall effect should be a reduction in average weekly supermarket bills for the majority while harmful and hazardous drinkers will pay more. By paying less for non-alcoholic products sold by supermarkets, moderate drinkers should no longer be effectively subsidising the alcohol purchased by the harmful and hazardous group.