BMJ supportive & palliative care
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BMJ Support Palliat Care · Jun 2017
Why don't end-of-life conversations go viral? A review of videos on YouTube.
To identify videos on YouTube concerning advance care planning (ACP) and synthesise existing video content and style elements. ⋯ None of the ACP videos on YouTube went viral and a relatively small number of them contained elements endorsed by stakeholders. In emphasising the completion of legal medical documents, videos may have failed to support more meaningful ACP. Further research is needed to understand the features of videos that will engage patients and the wider community with ACP and palliative and end-of-life care conversations.