JMIR mHealth and uHealth
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JMIR mHealth and uHealth · Jun 2019
Characteristics of Adopters of an Online Social Networking Physical Activity Mobile Phone App: Cluster Analysis.
To date, many online health behavior programs developed by researchers have not been translated at scale. To inform translational efforts, health researchers must work with marketing experts to design cost-effective marketing campaigns. It is important to understand the characteristics of end users of a given health promotion program and identify key market segments. ⋯ Understanding the characteristics of population segments attracted to a health promotion program will guide the development of cost-effective research translation campaigns.