• BMJ · Jan 2012

    Can behavioural economics make us healthier?

    • George Loewenstein, David A Asch, Joelle Y Friedman, Lori A Melichar, and Kevin G Volpp.
    • Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA 15213, USA. GL20@andrew.cmu.edu
    • BMJ. 2012 Jan 1;344:e3482.

    AbstractBehavioural economics is becoming increasingly popular as a way to improve public health. George Loewenstein and colleagues point out some of the pitfalls and warn that it cannot be used as a substitute for conventional policies to tackle fundamental problems.

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