• Linda X Zou and Cheryl L Dickter.
• Department of Psychology, College of William and Mary, Williamsburg, VA 23187, USA. lxzou@email.wm.edu
• Cultur Divers Ethnic Minor Psychol. 2013 Jan 1; 19 (1): 92-6.

AbstractBecause of its emphasis on diminishing race and avoiding racial discourse, color-blind racial ideology has been suggested to have negative consequences for modern day race relations. The current research examined the influence of color blindness and the ambiguity of a prejudiced remark on perceptions of a racial minority group member who confronts the remark. One hundred thirteen White participants responded to a vignette depicting a White character making a prejudiced comment of variable ambiguity, after which a Black target character confronted the comment. Results demonstrated that the target confronter was perceived more negatively and as responding less appropriately by participants high in color blindness, and that this effect was particularly pronounced when participants responded to the ambiguous comment. Implications for the ways in which color blindness, as an accepted norm that is endorsed across legal and educational settings, can facilitate Whites' complicity in racial inequality are discussed.

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