• J Obstet Gynecol Neonatal Nurs · Sep 2015

    Why Infant Formula Samples Pose a Risk to Health Care Providers, Hospitals, and Patients.

    • Marsha Walker.
    • J Obstet Gynecol Neonatal Nurs. 2015 Sep 1; 44 (5): 618-23.

    AbstractDistribution of infant formula samples to new mothers prior to hospital discharge has been an engrained practice on maternity units since the early 20(th) century. Although appearing to be innocuous, this practice is fraught with potential unwanted side effects of which patients and providers are unaware. Receipt of formula samples by breastfeeding mothers is a marketing tactic that adversely affects breastfeeding duration and exclusivity and places the nurse at risk for responsibility for adverse outcomes. © 2015 AWHONN, the Association of Women's Health, Obstetric and Neonatal Nurses.

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