• Dolores Acevedo-Garcia, Elizabeth Barbeau, Jennifer Anne Bishop, Jocelyn Pan, and Karen M Emmons.
• Department of Society, Human Development and Health, Harvard School of Public Health, Boston, MA 02115, USA. dacevedo@hsph.harvard.edu
• Am J Public Health. 2004 Dec 1; 94 (12): 2188-93.

ObjectivesWe sought to ascertain whether the tobacco industry has conceptualized the US immigrant population as a separate market.MethodsWe conducted a content analysis of major tobacco industry documents.ResultsThe tobacco industry has engaged in 3 distinct marketing strategies aimed at US immigrants: geographically based marketing directed toward immigrant communities, segmentation based on immigrants' assimilation status, and coordinated marketing focusing on US immigrant groups and their countries of origin.ConclusionsPublic health researchers should investigate further the tobacco industry's characterization of the assimilated and non-assimilated immigrant markets, and its specific strategies for targeting these groups, in order to develop informed national and international tobacco control countermarketing strategies designed to protect immigrant populations and their countries of origin.

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