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- Nora Madjar, Ellen Greenberg, and Zheng Chen.
- Department of Management, University of Connecticut, 2100 Hillside Road, Unit 1041, Storrs, CT 06269, USA. nora.madjar@business.uconn.edu
- J Appl Psychol. 2011 Jul 1; 96 (4): 730-43.
AbstractThis study extends theory and research by differentiating between routine, noncreative performance and 2 distinct types of creativity: radical and incremental. We also use a sensemaking perspective to examine the interplay of social and personal factors that may influence a person's engagement in a certain level of creative action versus routine, noncreative work. Results demonstrate that willingness to take risks, resources for creativity, and career commitment are associated primarily with radical creativity; that the presence of creative coworkers and organizational identification are associated with incremental creativity; and that conformity and organizational identification are linked with routine performance. Theoretical and managerial implications are discussed.
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