• Dieter R Enzmann and Donald F Schomer.
• Department of Radiological Sciences, David Geffen School of Medicine, University of California, Los Angeles, Los Angeles, California 90024, USA. denzmann@mednet.ucla.edu
• J Am Coll Radiol. 2013 Mar 1; 10 (3): 175-80.

AbstractAs health care moves to value orientation, radiology's traditional business model faces challenges to adapt. The authors describe a strategic value framework that radiology practices can use to best position themselves in their environments. This simplified construct encourages practices to define their dominant value propositions. There are 3 main value propositions that form a conceptual triangle, whose vertices represent the low-cost provider, the product leader, and the customer intimacy models. Each vertex has been a valid market position, but each demands specific capabilities and trade-offs. The underlying concepts help practices select value propositions they can successfully deliver in their competitive environments.Copyright © 2013 American College of Radiology. Published by Elsevier Inc. All rights reserved.

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