• Graham Mackenzie and Martha Gulati.
• Department of Public Health, NHS Education for Scotland, Scotland, UK.
• Clin Cardiol. 2020 Sep 1; 43 (9): 944-948.

BackgroundThe COVID-19 pandemic led to the American College of Cardiology (ACC) Annual Scientific Session 2020 (ACC.20) being held as a virtual event.HypothesisSocial media activity around a virtual event might be quite different to that of a physical meeting. The goal of this study was to assess impact of ACC.20 through Twitter and compare it to ACC.19.MethodsData were extracted using NodeXL, with analysis in Excel.ResultsACC.20-related tweeting was demonstrated globally. However tweeting and participants fell substantially for ACC.20. Tweeting, participation and tweet views were overestimated by the most widely used social media analysis tool used at medical conferences (Symplur).ConclusionComparing the 2019 and 2020 Scientific Sessions, the global cardiology community continued to communicate despite COVID-19, but with reduced social media activity potentially due to the briefer format, no physical interaction and private virtual chatroom during live sessions, reducing visibility of new cardiology research findings.© 2020 The Authors. Clinical Cardiology published by Wiley Periodicals, Inc.

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