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Internal medicine journal · Jun 2021
Sentiments expressed in YouTube public awareness campaigns: stroke.
- Thanh G Phan, Richard Beare, Velandai Srikanth, and Henry Ma.
- Department of Neurology, Monash Health, Melbourne, Victoria, Australia.
- Intern Med J. 2021 Jun 1; 51 (6): 971-974.
AbstractSocial media (YouTube) has been used to educate the public on stroke signs and the need to contact emergency hotline. We perform sentiment analysis to explore the emotional response to the 2006 North American and contrast this with the five Australian campaigns (2009-2015). The positive sentiment in the North American campaign provides insights for developing material for public health campaigns.© 2021 Royal Australasian College of Physicians.
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