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- Jagadish Guria and Joanne Leung.
- Land Transport Safety Authority, P.O. Box 2840, Wellington, New Zealand. jagadish.guria@ltsa.govt.nz
- Accid Anal Prev. 2004 Sep 1; 36 (5): 893-904.
AbstractA Supplementary Road Safety Package (SRSP) was developed in New Zealand in 1995/1996 to supplement the compulsory breath test (CBT) and speed camera programmes introduced in 1993. A major feature of the package was the use of emotion and shock advertising campaigns not only to affect high risk driving attitudes and behaviours towards speeding and drink-driving but also to encourage the use of safety belts. Furthermore, the SRSP also emphasised targeting enforcement to these three areas. This package continued for 5 years. This paper estimates the effect of the package on road trauma. The analysis shows that the Package made substantial impact on road safety and saved over 285 lives over the 5-year period.Copyright 2003 Elsevier Ltd.
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