• J Appl Psychol · Aug 2003

    Reactions to diversity in recruitment advertising--are differences black and white?

    • Derek R Avery.
    • Department of Management, Erivan K Haub School of Business, Saint Joseph's University, Philadelphia, Pennsylvania 19131-1395, USA. davery@sju.edu
    • J Appl Psychol. 2003 Aug 1; 88 (4): 672-9.

    AbstractThe portrayal of racial diversity in corporate recruitment advertisements has become increasingly common. Despite widespread sentiment that ad diversity attracts a broader scope of applicants, empirical research on this topic is sparse. Consequently, the present study manipulated ad diversity at 2 hierarchical levels to assess its impact on organizational attractiveness for 273 Black and White university students. In contrast to the predictions of relational demography, White viewers exhibited no effect for ad diversity. Black viewers were attracted by ad diversity but only when it extended to supervisorylevel positions. More importantly, the effect of race on reactions to ad diversity was contingent on the viewer's openness to racial diversity (other-group orientation).

      Pubmed     Full text   Copy Citation     Plaintext  

      Add institutional full text...

    Notes

     
    Knowledge, pearl, summary or comment to share?
    300 characters remaining
    help        
    You can also include formatting, links, images and footnotes in your notes
    • Simple formatting can be added to notes, such as *italics*, _underline_ or **bold**.
    • Superscript can be denoted by <sup>text</sup> and subscript <sub>text</sub>.
    • Numbered or bulleted lists can be created using either numbered lines 1. 2. 3., hyphens - or asterisks *.
    • Links can be included with: [my link to pubmed](http://pubmed.com)
    • Images can be included with: ![alt text](https://bestmedicaljournal.com/study_graph.jpg "Image Title Text")
    • For footnotes use [^1](This is a footnote.) inline.
    • Or use an inline reference [^1] to refer to a longer footnote elseweher in the document [^1]: This is a long footnote..

    hide…