• The Milbank quarterly · Dec 2020

    Dark Nudges and Sludge in Big Alcohol: Behavioral Economics, Cognitive Biases, and Alcohol Industry Corporate Social Responsibility.

    • Mark Petticrew, Nason Maani, Luisa Pettigrew, Harry Rutter, and May Ci VAN Schalkwyk.
    • London School of Hygiene and Tropical Medicine.
    • Milbank Q. 2020 Dec 1; 98 (4): 1290-1328.

    AbstractPolicy Points Nudges steer people toward certain options but also allow them to go their own way. "Dark nudges" aim to change consumer behavior against their best interests. "Sludge" uses cognitive biases to make behavior change more difficult. We have identified dark nudges and sludge in alcohol industry corporate social responsibility (CSR) materials. These undermine the information on alcohol harms that they disseminate, and may normalize or encourage alcohol consumption. Policymakers and practitioners should be aware of how dark nudges and sludge are used by the alcohol industry to promote misinformation about alcohol harms to the public.© 2020 The Authors. The Milbank Quarterly published by Wiley Periodicals LLC on behalf of The Millbank Memorial Fund.

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