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- David Henry.
- Institute for Clinical Evaluative Sciences, Toronto, Ontario, Canada. david.henry@ices.on.ca
- PLoS Med. 2010 Nov 2; 7 (11): e1000359e1000359.
AbstractGeoff Spurling and colleagues report findings of a systematic review looking at the relationship between exposure to promotional material from pharmaceutical companies and the quality, quantity, and cost of prescribing. They fail to find evidence of improvements in prescribing after exposure, and find some evidence of an association with higher prescribing frequency, higher costs, or lower prescribing quality.
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