• Nicolette S Raya Lindstrom, Kristin A Casper, Tara R Green, and Craig A Pedersen.
• Kroger Pharmacy, Lancaster, Ohio, USA.
• J Am Pharm Assoc (2003). 2007 Sep 1; 47 (5): 605-12.

ObjectiveTo assess preferences of grocery store patrons concerning pharmacy services and identify study participant characteristics that may predict the success of pharmacy services in the community setting.DesignSelf-administered survey.SettingCentral Ohio from December 16, 2005, to January 12, 2006.Participants163 grocery store patrons.InterventionsEight grocery store survey events.Main Outcome MeasuresResponses to survey items about (1) perceived importance of 28 pharmacy services, (2) identification of the 3 most important services, (3) frequency of grocery store and pharmacy use, (4) preferred methods of advertising pharmacy services, and (5) socioeconomic demographics. Preferred services delineated by various demographics also were analyzed.ResultsA total of 163 surveys were returned from study participants. Nine services appeared in both the top 12 overall preferred services and the 12 highest-ranked services. Statistically significant differences were observed among services ranked as important or very important by age, race, employment, income, caregiver status, and prescription drug coverage status. The three advertising tools selected most frequently included: weekly grocery store ads (68.6%), in-store signs (51.0%), and flyers attached to prescription bags (36.0%).ConclusionGrocery store patrons would like a wide range of nontraditional pharmacy services that could be implemented into community pharmacies. Pharmacies in grocery stores need to provide both traditional and expanded pharmacy services to meet the desires and expectations of current and potential patients, and expanded marketing methods should be considered.

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