• The Milbank quarterly · Jun 2019

    Normalizing Tobacco? The Politics of Trade, Investment, and Tobacco Control.

    • Holly Jarman.
    • University of Michigan School of Public Health.
    • Milbank Q. 2019 Jun 1; 97 (2): 449-479.

    AbstractPolicy Points Tobacco industry denormalization is a key strategy for tobacco control that has been formalized in the WHO Framework Convention on Tobacco Control. International trade and investment laws are a potential threat to tobacco industry denormalization because they do not automatically incorporate denormalization and, in theory, treat tobacco firms like other commercial interests. Countries that seek to defend tobacco control policies against international trade and investment challenges need to have good governance in two senses: good governance as understood by tribunals and good-enough governance to manage the processes and requirements that enable policies to survive international challenges.© 2019 Milbank Memorial Fund.

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