• Helen Lundell, Jeff Niederdeppe, and Christopher Clarke.
• The Hartman Group, Inc., Bellevue, WA 98005, USA. helen.c.lundell@gmail.com
• J Health Commun. 2013 Jan 1; 18 (9): 1116-30.

AbstractSuccess in addressing health disparities and their social determinants will require understanding public perceptions of health causation, attributions of responsibility, and potential solutions. To explore these perceptions, the authors conducted 12 focus groups (6 with liberals, 6 conservatives; N = 93 participants) in a large U.S. Northeastern state. Participants communicated highly nuanced views about health causation and disparities, identifying layers of responsibility for health. However, individual behaviors and personal responsibility dominated the discussion and served as a counterargument to the significance of social determinants. Participants also showed limited awareness of the range of policies that could be adopted to address health disparities. As policy initiatives benefit from public support in gaining political traction, the authors suggest research paths and possible communication strategies for scholars and advocates.

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