• Pak J Med Sci · May 2014

    Can hospital promotional activities be more ethical?

    • Yiyi Chen, Zhou Yin, Qiong Xie, and Zhexin Shao.
    • Yiyi Chen, Hospital Office, The First Affiliated Hospital, College of Medicine, Zhejiang University, 79 Qingchun Road, Hangzhou, 310003, Zhejiang, China.
    • Pak J Med Sci. 2014 May 1; 30 (3): 656-8.

    AbstractAt present, there exist a lot of violations of medical ethics in advertising and promotional activities, which have been infringing the rights of patients. Therefore, the ethical criteria should be established as soon as possible to regulate the hospital promotional activities, to regain the trust of people.

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