• Young-Mee Lee, Jungmin Lee, Hye Chang Rhim, and Hyunmi Park.
• Department of Medical Education, Korea University College of Medicine, Seoul, Korea.
• J. Korean Med. Sci. 2021 Nov 1; 36 (42): e296.

AbstractCreation of guidelines and education on digital professionalism have been sluggish despite the ever-increasing use of social media by digitally native medical students, who are at risk of blurring the line between their professional and personal lives online. A qualitative thematic analysis was applied on 79 videos extracted from 70,154 YouTube videos uploaded by Korean medical students between March and April 2020. We found 20% contained at least one concerning behavior themed under 'failure to engage,' 'disrespectful behaviors,' or 'poor self-awareness.' Professional lapses identified were classified into seriousness levels. Mostly were "controversial' or 'concerning' but some 'highly concerning' contents were also found. This is the first study on digital professionalism behavior on medical students' YouTube videos. The potential negative impact on the medical profession of the easily accessible public online videos cannot be ignored and thus we suggest the need for them to be taken more seriously.© 2021 The Korean Academy of Medical Sciences.

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