• Fay Bradley, Darren M Ashcroft, and Peter R Noyce.
• School of Pharmacy and Pharmaceutical Sciences, University of Manchester, Oxford Road, Manchester, UK. fay.bradley@manchester.ac.uk
• Res Social Adm Pharm. 2012 Jan 1; 8 (1): 36-46.

BackgroundThe drive for integrative systems and collaboration across organizations and professions involved in the provision of health and social care has led to the development of a number of scales and models that conceptualize collaborative behavior. Few models have captured the dynamics of the collaboration between community pharmacy and general medicine, 2 professional groups that are increasingly being encouraged to adopt more collaborative practices to improve patient care.ObjectivesThis article presents a new model of collaboration derived from interviews with general practitioners (GPs) and community pharmacists in England involved in service provision that required some form of collaboration.MethodsQualitative interviews were conducted with purposive samples of 13 GPs and 18 community pharmacists involved in the provision of local pharmaceutical services pilots and 14 GPs and 13 community pharmacists involved in the provision of repeat dispensing.ResultsThe model highlights key components of collaboration, including the importance of trust, communication, professional respect, and "knowing" each other. It is argued here that previous models fail to recognize the asymmetry and differentiation between GPs and community pharmacists, including differences in perception toward and importance assigned to trust and communication. GPs were found to adopt demarcation strategies toward community pharmacies and pharmacists, with independent pharmacies being favored over multiple chains and regular pharmacists favored over locum/sessional pharmacists. This differentiation was repeatedly highlighted by GPs and found to affect their ability or willingness to collaborate.ConclusionThe model provides a foundation for the future development of strategy and research focused on the improvement or study of collaborative relationships between community pharmacy and general practice.Copyright © 2012 Elsevier Inc. All rights reserved.

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