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- V L Purcarea, I R Gheorghe, and C M Petrescu.
- "Carol Davila" University of Medicine and Pharmacy, Bucharest.
- J Med Life. 2013 Sep 15; 6 (3): 254-9.
AbstractThe purpose of this paper is to investigate the Romanian consumers' determinants of eWOM messages' perceived credibility in the context of health care services. We selected a sample of 127 women and we administered a questionnaire. We used the partial least squares to uncover the established relationships between the variables of the model, namely the argument strength and the source credibility of a eWOM message and the intention to purchase a health care service based on the information embedded in the eWOM messages. The results revealed that all variables had positive direct correlations with each other but the argument strength of a message has the highest impact on the intention.
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