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- Daren C Brabham, Kurt M Ribisl, Thomas R Kirchner, and Jay M Bernhardt.
- Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, California. Electronic address: brabham@usc.edu.
- Am J Prev Med. 2014 Feb 1; 46 (2): 179-87.
AbstractCrowdsourcing is an online, distributed, problem-solving, and production model that uses the collective intelligence of networked communities for specific purposes. Although its use has benefited many sectors of society, it has yet to be fully realized as a method for improving public health. This paper defines the core components of crowdsourcing and proposes a framework for understanding the potential utility of crowdsourcing in the domain of public health. Four discrete crowdsourcing approaches are described (knowledge discovery and management; distributed human intelligence tasking; broadcast search; and peer-vetted creative production types) and a number of potential applications for crowdsourcing for public health science and practice are enumerated. © 2013 American Journal of Preventive Medicine Published by American Journal of Preventive Medicine All rights reserved.
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