• Xin Xu, Robert L Alexander, Sean A Simpson, Scott Goates, James M Nonnemaker, Kevin C Davis, and Tim McAfee.
• Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion. Electronic address: iip5@cdc.gov.
• Am J Prev Med. 2015 Mar 1; 48 (3): 318325318-25.

BackgroundIn 2012, CDC launched the first federally funded national mass media antismoking campaign. The Tips From Former Smokers (Tips) campaign resulted in a 12% relative increase in population-level quit attempts.PurposeCost-effectiveness analysis was conducted in 2013 to evaluate Tips from a funding agency's perspective.MethodsEstimates of sustained cessations; premature deaths averted; undiscounted life years (LYs) saved; and quality-adjusted life years (QALYs) gained by Tips were estimated.ResultsTips saved about 179,099 QALYs and prevented 17,109 premature deaths in the U.S. With the campaign cost of roughly $48 million, Tips spent approximately $480 per quitter, $2,819 per premature death averted, $393 per LY saved, and $268 per QALY gained.ConclusionsTips was not only successful at reducing smoking-attributable morbidity and mortality but also was a highly cost-effective mass media intervention.Published by Elsevier Inc.

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