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Health Promot J Austr · Aug 2006
Comparative StudyPester power: snackfoods displayed at supermarket checkouts in Melbourne, Australia.
- Helen Dixon, Maree Scully, and Kristiina Parkinson.
- Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Carlton. Helen.Dixon@cancervic.org.au
- Health Promot J Austr. 2006 Aug 1;17(2):124-7.
Issue AddressedTo establish the amount and accessibility of snack food displayed at supermarket checkouts located in Melbourne, Australia.MethodsObservational survey of 24 randomly selected supermarkets situated within a 20-kilometre radius of Melbourne's General Post Office. Individual checkouts within each store (n=257) were observed to determine the types of items that were displayed, how they were promoted, and whether they were within the reach of children.ResultsAll supermarkets surveyed displayed food products at their checkouts, with most checkouts displaying chocolate (87%), gum (81%) and sweets (80%). Only 7% of checkouts had their display of foods or drinks out of the reach of children.ConclusionsFoods displayed at supermarket checkouts in Melbourne are predominantly energy-dense confectionery items. They are often promoted in a way that targets children and encourages parents to impulse buy for their children.
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