• John Donnelly and Maarit Kaaihue.
• Page 1 Solutions, LLC, 17301 W. Colfax Avenue, Suite 275, Golden, CO 80401, USA. johnd@page1solutions.com
• J Med Pract Manage. 2011 Jul 1;27(1):57-9.

AbstractMedical practices that take full advantage of today's online consumer-driven culture will leave other practices in their wake. With today's modern consumers looking to the Internet more and more for finding medical solutions for their family, it is imperative that your practice uses all of the tools available for creating and maintaining its online presence. We all know that having a functional Web site these days is a necessity for practically any business in any industry; however, taking your online presence further by using a few techniques can set up your practice for great success. Your online marketing should help your practice with managing patient relationships at all levels. To best reach this goal, continually analyzing data and updating your online marketing approach will help further drive leads and conversions. Using a few search engine optimization techniques as well as optimal design and marketing methods will allow you to more easily find prospective patients, build trust and credibility with your current patients, and manage your reputation.

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