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- Lori Dorfman, Andrew Cheyne, Lissy C Friedman, Asiya Wadud, and Mark Gottlieb.
- Berkeley Media Studies Group, Berkeley, California, United States of America.
- PLoS Med. 2012 Jan 1; 9 (6): e1001241e1001241.
AbstractIn an article that forms part of the PLoS Medicine series on Big Food, Andrew Cheyne and colleagues compare soda companies' corporate social responsibility (CSR) campaigns - which are designed to bolster the image and popularity of their products and to prevent regulation - with the tobacco industry's CSR campaigning.
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