• J Health Care Mark · Dec 1991

    Physicians' attitudes and behaviors toward home health care services.

    • R Javalgi and W B Joseph.
    • James J. Nance College of Business Administration, Cleveland State University.
    • J Health Care Mark. 1991 Dec 1; 11 (4): 14-21.

    AbstractThe authors investigate physicians' attitudes, information-seeking behaviors, and behavioral intentions toward home health care programs. Survey results show that physicians favor the concept, but knowledge and awareness levels about available programs vary with the physicians' specialties. Evidence also is reported on specific problems encountered, sources of information used to make home care referrals, and physicians' perceptions of the impact of home care programs on their practice. Finally, policy implications are drawn for marketers of home health care programs.

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