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- Janine K Cataldo, Anne Berit Petersen, Mary Hunter, Julie Wang, and Nicolas Sheon.
- University of California, San Francisco School of Nursing, San Francisco, CA, USA. janine.cataldo@ucsf.edu.
- Am J Health Behav. 2015 May 1; 39 (3): 361-71.
ObjectivesTo describe older smokers' perceptions of risks and use of e-cigarettes, and their responses to marketing and knowledge of, and opinions about, regulation of e-cigarettes.MethodsEight 90-minute focus groups with 8 to 9 participants met in urban and suburban California to discuss topics related to cigarettes and alternative tobacco products.ResultsOlder adults are using e-cigarettes for cessation and as a way to circumvent no-smoking policies; they have false perceptions about the effectiveness and safety of e-cigarettes. They perceive e-cigarette marketing as a way to renormalize smoking.ConclusionsTo stem the current epidemic of nicotine addiction, the FDA must take immediate action because e-cigarette advertising promotes dual use and may contribute to the renormalization of smoking.
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