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- Nat. Med. 2014 Oct 1; 20 (10): 1079.
AbstractThe Ice Bucket Challenge, a social media-driven fundraiser for the Amyotrophic Lateral Sclerosis (ALS) Association, has raised over $100 million to date. Despite criticisms of this fundraiser, efforts to understand why it has been so successful and how to sustain its momentum would benefit its cause--research funding--and may inform future charitable campaigns.
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