• Am J Public Health · Jul 1992

    Randomized Controlled Trial Clinical Trial

    Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem.

    • M Siska, J Jason, P Murdoch, W S Yang, and R J Donovan.
    • NAIEP, CDC, Atlanta, GA 30333.
    • Am J Public Health. 1992 Jul 1; 82 (7): 1029-32.

    AbstractThe efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.

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