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Profiles Healthc Mark · Sep 1999
Aggressive media relations reaps publicity for N.Y. medical center. Weill Medical College of Cornell University, NY.
- T Rees.
- Profiles Healthc Mark. 1999 Sep 1; 15 (5): 15-20.
AbstractNew York Presbyterian Hospital-Weill Medical College of Cornell University uses aggressive media relations to promote and capture support for its medical research. This is a story about how an academic medical center successfully promote its physicians and their research.
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