• BMJ · Feb 1995

    Content of advertisements for junior doctors: is there sufficient detail?

    • C L Clark.
    • University Department of Surgery, Royal Free Hospital, London.
    • BMJ. 1995 Feb 25; 310 (6978): 512-4.

    ObjectiveTo determine whether employers follow BMA guidelines on advertisements when advertising for junior doctors.DesignSurvey of advertisements for junior doctors in the BMJ's classified advertisements supplement from 12 March to 14 May 1994.Subjects300 advertisements for substantive posts for junior doctors.Outcome MeasuresCompliance with BMA guidelines, compared by grade, specialty, and employer (trust or regional health authority); observation of any useful information not included in the guidelines.ResultsOnly eight advertisements included all the recommended information. Amount of information given was related to grade, specialty, or employer in only one respect: advertisements for basic trainees were more likely than those for higher specialist trainees to include information on pay and hours of work (P < 0.001).ConclusionAdvertisements for junior doctors in the BMJ do not comply with BMA guidelines and often contain little useful information for potential applicants.

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