JMIR public health and surveillance
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JMIR Public Health Surveill · Jul 2016
Reaction on Twitter to a Cluster of Perinatal Deaths: A Mixed Method Study.
Participation in social networking sites is commonplace and the micro-blogging site Twitter can be considered a platform for the rapid broadcasting of news stories. ⋯ Twitter activity provides a useful insight into attitudes towards health-related events. The role of the media in influencing opinion is well-documented and this study underscores the challenges that clinicians face in light of an obstetric media scandal. Further study to identify how the obstetric community could develop tools to utilize Twitter to disseminate valid health information could be beneficial.