JMIR public health and surveillance
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JMIR Public Health Surveill · Jun 2019
"Where There's Smoke, There's Fire": A Content Analysis of Print and Web-Based News Media Reporting of the Philip Morris-Funded Foundation for a Smoke-Free World.
In September 2017, the Foundation for a Smoke-Free World (FSFW), a not-for-profit organization with a core purpose "to accelerate global efforts to reduce deaths and harm from smoking" was launched. However, the legitimacy of the FSFW's vision has been questioned by experts in tobacco control because of the organization's only funding partner, Philip Morris International (PMI). ⋯ The Web-based and print news media reporting of the formation of the FSFW and its mission and vision has primarily been framed by doubt, skepticism, and disapproval.