Journal of studies on alcohol and drugs
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J Stud Alcohol Drugs · May 2014
Randomized Controlled Trial"I will take a shot for every 'like' I get on this status": posting alcohol-related Facebook content is linked to drinking outcomes.
This study investigated whether self-reports of alcohol-related postings on Facebook by oneself or one's Facebook friends were related to common motives for drinking and were uniquely predictive of self-reported alcohol outcomes (alcohol consumption, problems, and cravings). ⋯ Posting alcohol-related content on social media platforms such as Facebook is associated with common motivations for drinking and is, in itself, a strong predictive indicator of drinking outcomes independent of drinking motives. Moreover, self-related posting activity appears to be more predictive than Facebook friends' activity. These findings suggest that social media platforms may be a useful target for future preventative and intervention efforts.
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J Stud Alcohol Drugs · May 2014
Randomized Controlled TrialLinking masculinity to negative drinking consequences: the mediating roles of heavy episodic drinking and alcohol expectancies.
This study extends previous research on masculinity and negative drinking consequences among young men by considering mediating effects of heavy episodic drinking (HED) and alcohol expectancies. We hypothesized that masculinity would have a direct relationship with negative consequences from drinking as well as indirect relationships mediated by HED and alcohol expectancies of courage, risk, and aggression. ⋯ The findings suggest that, among young adult male college and university students, masculinity is an important factor related to both HED and drinking consequences, with the latter effect partly mediated by HED and alcohol expectancies. Addressing male norms about masculinity may help to reduce HED and negative consequences from drinking.