Health marketing quarterly
-
This study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing on a sample of 1,950 articles published in 11 journals from 1987 to 2016. The three most influential journals are the International Journal of Pharmaceutical & Healthcare Marketing, the International Journal of Healthcare Management, and the Academy of Health Care Management Journal. Health Marketing Quarterly is another highly influential and prolific journal. ⋯ The most influential authors, on the basis of fractional citations, are Philip Brown, Renuka Garg, and Jayesh Aagja. This is the first study to systematically review the burgeoning body of healthcare marketing literature with the aim of mapping the research that has been undertaken in this area. This is by far the most comprehensive review on this topic to date.
-
A needs assessment study of what health care consumers seek from social media and social networking.
Given that prevention is crucial to long healthy life and restraining escalating health care costs, this study examines social media and networking (SM&N) needs among health consumers regarding preventive health. Results showed the most important SM&N needs included: education about health issues, connecting to a support group, knowing the implications of health condition, opportunities and understanding of preventive health care, and tracking physical activity. ⋯ Homemakers indicated greatest need for information about health issues and facilitating interaction with others. Full-time employees placed greater importance on managing their own health.
-
Comparative Study
Asking a doctor versus referring to the Internet: A comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising.
This study examines how consumers who responded to direct-to-consumer (DTC) prescription drug advertising by either talking with their doctors or seeking the Internet differ from those who did not respond to DTC advertising in a number of meaningful ways. This exploratory study provides an initial look at factors that are influential in discriminating information responders from nonresponders to DTC Rx ads. Consumers more attentive to and having more positive attitudes towards Rx ads and consumers having lower trust in their doctors and perceiving higher empowerment by Rx ads are more likely to respond for additional information after seeing Rx ads.
-
This study focuses on the impacts of service quality and examines the mediating effects of customer satisfaction and customer loyalty on willingness to pay more. The authors collected survey data from 479 actual retail pharmacy customers in China and used the structural equation modeling approach to test the hypotheses. The results reveal six dimensions of service quality and the differential impact of these dimensions on customer satisfaction and behavioral intentions. This study contributes to the existing literature by exploring the dimensionality of the service quality construct and mediating effects of customer satisfaction and customer loyalty in a non-Western setting.
-
While seniors are the most likely population segment to have chronic diseases, they are the least likely to seek information about health and diseases on the Internet. An understanding of factors that impact seniors' usage of the Internet for health care information may provide them with tools needed to improve health. This research examined some of these factors as identified in the comprehensive model of information seeking to find that demographics, trust in health information websites, perceived usefulness of the Internet, and internal locus of control each significantly impact seniors' use of the Internet to seek health information.