Journal of general internal medicine
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Pharmaceutical representatives in academic medical centers: interaction with faculty and housestaff.
To determine the nature, frequency and effects of internal medicine housestaff and faculty contacts with pharmaceutical representatives (PRs). ⋯ Academic housestaff and faculty have frequent PR contact; such contact is related to changes in behavior. The potential for influence of PRs in academic medical centers should be recognized, and their activities should be evaluated accordingly.