Memory & cognition
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How do readers deal with information that is inconsistent with what they know? This question has typically been addressed by examining whether carefully designed texts can help readers revise inaccurate beliefs. However, texts sometimes present incorrect information that runs counter to readers' accurate knowledge. Three experiments were performed to examine how individuals process incorrect information during reading. ⋯ This pattern held even with a task that encouraged readers to consider their prior knowledge. Story contexts were particularly influential when modified to present novel scenarios. These results provide insight into the role of prior knowledge when readers encounter incorrect information, and into the consequences of such experiences.