Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors
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Psychol Addict Behav · Mar 2006
Evaluating smokers' reactions to advertising for new lower nicotine quest cigarettes.
Quest cigarettes are a relatively new (2003) product that has been marketed as a way for smokers to gradually reduce the nicotine they receive from cigarettes in order to, according to marketing materials, become nicotine free. However, despite lower levels of nicotine, Quest cigarettes do not have reduced tar levels and, thus, still pose health hazards. ⋯ Descriptively, smokers made several specific false inferences about Quest cigarettes after exposure (i.e., lower in tar, healthier, less likely to cause cancer). Two individual-differences variables, need for cognition and perceived vulnerability, moderated smokers' health beliefs about Quest cigarettes.