Journal of public health management and practice : JPHMP
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J Public Health Manag Pract · May 2000
Florida's "truth" campaign: a counter-marketing, anti-tobacco media campaign.
The "truth" campaign was created to change youth attitudes about tobacco and to reduce teen tobacco use throughout Florida by using youth-driven advertising, public relations, and advocacy. Results of the campaign include a 92 percent brand awareness rate among teens, a 15 percent rise in teens who agree with key attitudinal statements about smoking, a 19.4 percent decline in smoking among middle school students, and a 8.0 percent decline among high school students. States committed to results-oriented youth anti-tobacco campaigns should look to Florida's "truth" campaign as a model that effectively places youth at the helm of anti-tobacco efforts.
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J Public Health Manag Pract · Jan 1998
Survey results on behavioral health promotion in managed primary health care.
Casual observation suggests that many managed health care providers support health promotion and preventive care, including efforts addressing such behavioral health objectives as reduced alcohol use during pregnancy, prevention of family violence, and improved parenting. Respondents from roughly 40 percent of 200 health maintenance organizations (HMOs) selected for a 1995-1996 survey reported some type of health promotion activities with potential behavioral health impact. These 80 HMOs were found to be divided among eight distinct models of interaction between behavioral health promotion and managed primary health care.
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The future holds great promise for translating advances in cancer control research to populations at risk-much is known about how to prevent cancer. Within the Institute of Medicines overall framework of assessment, policy development, and assurance, this article summarizes 10 cancer control priorities. ⋯ Despite increased cancer control efforts among public health agencies over the past decade, little measurable progress has been made in reducing overall cancer mortality. A renewed commitment to controlling cancer is needed from health policy makers and even the public health community.
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J Public Health Manag Pract · Jan 1996
Public health approaches to tobacco use prevention and cessation in the U.S.
Tobacco has a long history of use in the U. S., and its serious health effects have been well-documented during the past half century, U. S. efforts to control tobacco use and tobacco-related morbidity and mortality have been reasonably successful over the past 25 years, during which time there has been a 34 percent reduction in adult smoking. ⋯ As an example of the type of program needed to address the problem of tobacco use on a national scale, the NCI's public health research plan and activities are described and its emphasis on a data-based decision matrix in its approach to tobacco and cancer control research and applications of research is discussed. Finally, future approaches to tobacco use control in the U. S. are suggested.