Journal of health communication
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COVID-19 has created global challenges that only an effective vaccine, apparently, can lead the citizens of the world back to a sense of normalcy. While safe vaccines were developed, tested and approved at an extraordinary pace, concerns were raised regarding the public's response in accepting the vaccine on the population level. Israel was among the first countries to roll out a massive national campaign for COVID-19 vaccination, positioning Israel as the global lead in vaccine uptake. ⋯ Vaccine resistance and hesitancy may be encountered as the campaign progresses, and younger groups targeted. Future considerations include perceived benefits offered to people with vaccination and the role of health/digital literacy in preparedness policies. Ethical issues regarding the rights of those vaccinated, as well as those who have not, are explored.