Health education & behavior : the official publication of the Society for Public Health Education
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Concussion underreporting is endemic, and social norms are an established predictor of concussion reporting behavior. However, pluralistic ignorance-a situation in which most individuals in a group hold the belief that their peers' views differ from their own, despite views actually being similar-has not been studied in this context. ⋯ Pluralistic ignorance is an important consideration in concussion education efforts.