The British journal of nutrition
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Exposure to the sight and smell of food influences our momentary desire to consume it. This study explored the process by which cue exposure promotes greater consumption of food. Three hypotheses were explored, cue exposure: (i) increases the planned consumption of food; (ii) increases tolerance of larger portion sizes; (iii) arrests the development of satiety. ⋯ Thus, contrary to previous reports, effects of exposure may generalize to other foods. Finally, we found evidence that restrained eaters are less 'cue reactive' than unrestrained eaters. In future, our approach might be adapted to consider whether heightened 'cue reactivity' represents a risk factor for obesity.