Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
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Few studies have assessed the association between exposure to movie smoking and urge to smoke under real-world conditions. ⋯ In this sample of adult smokers, exposure to movie smoking was associated with higher urge to smoke after the movie, independent of movie rating. The effect size was consistent with responses seen in cue reactivity experiments. Exposure to movie smoking may affect urge to smoke among adult smokers.