Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
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Randomized Controlled Trial
Effects of smoking cues in movies on immediate smoking behavior.
The objective of this study was to investigate the effect of smoking cues in movies on immediate smoking behavior. We tested whether smokers who are confronted with smoking characters in a movie smoke more cigarettes while watching than those confronted with non-smoking characters and whether this effect is less profound when smokers are more involved in the narrative (i.e., transportation). ⋯ These results call for (a) increasing the awareness among people about the effect smoking cues in movies might have and (b) stricter control over smoking cues in movies.