The Journal of social psychology
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This study examines why and how identity cognitions, including group identification and individual differentiation, influence the positive deviance of employees. We identify the risk-taking intention of employees as a critical psychological mechanism to overcome stigma-induced identity threat of positive deviance. ⋯ The indirect effect of group identification on positive deviance through risk-taking intention is also significant and positive in groups with low conformity pressure, whereas the same indirect effect is neutralized in groups with high conformity pressure. The current analysis offers new insights into the way the group context and the identity cognition of members explain the development of positive deviance and workplace creativity.
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Tattoos are common in the United States; however, tattooed persons may be perceived as having more negative character and as more deviant than people without tattoos. College students (Study 1) and community members (Study 2) viewed images of men and women with tattoos or the same images with the tattoos digitally removed and rated the targets' characteristics. ⋯ Tattooed targets, especially women, were rated as stronger and more independent, but were rated more negatively on other character attributes than the same target images with the tattoos removed. The stigma associated with tattoos appears to still exist, despite the prevalence of tattoos in modern culture.