Pediatrics
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Randomized Controlled Trial
Parental awareness and use of online physician rating sites.
The US public is increasingly using online rating sites to make decisions about a variety of consumer goods and services, including physicians. We sought to understand, within the context of other types of rating sites, parents' awareness, perceptions, and use of physician-rating sites for choosing primary care physicians for their children. ⋯ Parents are beginning to use online physician ratings, and these ratings have the potential to influence choices of their children's primary care physician.